This page is for Claude AI to use when I point it here to obtain logos, colors, and other brand guidelines.
- Fonts
A. Prime logo font – Berg Western Rough Regular (free for personal use)
https://www.whatfontis.com/FF_Berg-western-Rough.font
The font with its rough texture effect is perfect for short, large size text (name, heading) in case of a change. It’s not legible and recognizable in small size and long lettering text.
B. Secondary brand font – Equity font family (already used) in prints
Equity Text B – Regular, Equity Text B – Bold
In case of a change in full logo text – The Equity font family is recommended because of its legibility, variety of boldness and size. As a style it is bold, edgy serif shape silhouette and perfectly matches the rough edgy prime font. - Color palette – Grayscale
Logo colors – Dark grey RGB 51/ 51/ 51, HSB #333333 for web and CMYK 0% 0% 0% 90% for print underlie the rough ranch western style. Absolute black and white is not preferable!
